Online & Offline Reconneted
Integration of Online and Offline Channels in Retail:
The Impact of Sharing Reliable Inventory Availability Information
For Lane Crawford, Online retailing has grown steadily over the last few years.
Today, online channels are no longer an experiment but a relevant and growing part of their business. Originally, Lane Crawford decided to separate the operations of traditional and online channels. Now, we are helping them to exploring integration strategies for their online and offine channels to enrich the customer value proposition and/or reduce costs. Online-offline integration efforts can occur in a variety of configurations.